2011 Ford Fiesta Hatchback


• The all-new Ford Fiesta is fitted with an expression, sharp design, with sharp reflexes and an overall experience that will redefine the expectations of customers in the U.S. small car "

• Fiesta offers 15 class-exclusive technologies, adding comfort and luxury usually found in vehicles at prices substantially higher

• Party is expected to offer the best in class economy fuel 40 mpg highway, with a response 1.6-liter DOHC 4-cylinder, six-speed Powershift advanced automatic transmission and power steering (EPAS)

• Designed for versatility, personal and flexible, the Fiesta is expected to provide the best in its class for safety, comfort and connectivity of the segment exclusive ® Sync voice-activated communication system, a palette of expressive colors and graphics memory

2011 Ford Fiesta Hatchback

Ford's hot-selling new Ford Fiesta offers more than just looks and great fuel economy than all the vehicles in its class when it goes on sale in North America next year. Fiesta 2011 - available in four and five-door body styles - also set a new benchmark for small car safety, access and transmission technology.

In fact, the Fiesta offers a North American buyers a selection of 15 exclusive new hip-class technologies and projected consumption of 40 mpg highway, surpassing Honda Fit, Nissan Versa and Toyota Yaris and Corolla.

"Customers are notified. They want expressive vehicles that deliver fuel economy not just great, but also high quality, new technologies and an enjoyable driving experience, "said Mark Fields, Ford president of the Americas." We plan to meet the call with the Fiesta, a new car in North America, we hope to establish a new standard for small cars. "

Fiesta is the next step in the plans in a Ford to design and develop vehicles that meet different needs, desires and expectations of customers worldwide. More than 500,000 holidays were sold to customers in Europe and Asia.

The development of the new Fiesta, Ford has extended global survey of the customer. The results clearly need to complement the style of a list of requirements of customers around the world. Europe, North America and Asia-Pacific, customers are looking for a car specially designed small offering in the world of quality, comfort and connectivity.

"Fiesta has been developed with customers, not only for them," said Derrick Kuzak, group vice president and global product development. "Using fuel economy, excellent performance and efficient use of space are universal desires, the world market -. And the Fiesta to offer"

The new Ford Fiesta expected arrive in North America with a strong consumer awareness through the program Fiesta Movement. With 100 gastric social media relating their experiences in managing the European market holiday on U.S. roads, the Fiesta has generated over 675,000 views on Flickr and more than 5.5 million video views on YouTube.

Kinetics and aesthetics.

Kinetic design gives a sense of movement - even standing - harmonized elements of the character to respond to Ford's global identity, which allows the Fiesta project an air of confidence in their own style and individuality. Fiesta is aimed at a young "progressive design" state of mind, a consumer group that celebrates the diversity of style and value of the property.

"These powerful, potential customers of the Fiesta's design philosophy of 'energy in motion', because it reflects their personal views and lifestyle," said Kevin George, the design manager Fiesta.

Front of your face global Ford Fiesta Sport, centering on the Blue Oval brand grille opening is finished lower inverted trapezoidal grille. These subtle signals creates familiarity with the full range of products, offering a distinctive aesthetic link between the new Taurus, Fusion fuel medium and brave the Fiesta.

With the addition of the Fiesta faces the eyes are large, elongated headlights that turn the body, front fenders and sculpted muscular bonnet. Available as a sporty five-door hatchback or a four-door sedan body styles, the Fiesta offers plenty of space for passengers and their gear.

At the rear of the car, to merge the design elements of many including the tailgate glass beveled, sweeping roofline spoiler bass in a spectacular and taillights with details honeycomb mounted high in the over five-door. Muscular rear quarter panels, tight, pulling the eye to the wheels and Fiesta confident attitude.

Fiesta design is further enhanced with a choice of nine vivid new colors. Squeeze lime bright magenta to the blue flame, the color range Fiesta - more colors than any other segment competitors - instills strong individuality.

Feast on the inside.

Fiesta is just as spectacular inside as it is outside. Boldly sculptured surfaces, contrasting colors and comfortable, the support material makes the interiors as individual as the driver.

The dashboard centerstack - focal point within the new Fiesta - was designed to feel useful and familiar, like the keyboard of a mobile phone.

North American Fiesta features bucket seats in the front row with a 60/40 second-row seats. Seating surfaces with cloth or skin varies with the comfort level of finish, style and individuality. Festivals also offer high-series leather with a contrasting color piping accent sport.

A soft, contoured surfaces, and the layout centerstack gives a feeling of harmony in the Fiesta. Positioning operation intuitive, comfortable seating areas available ambient light and allows the driver to maximize the seven complementary colors mood - can be activated between the three levels - interior accent lighting.

Fiesta and maintains green, 25 percent of the volume of inserts SE-series upholstery made from recycled paper.

2011 Ford Fiesta Hatchback

Fun, with fuel efficiency.

Fiesta flowing sculpted hood covers the 1.6-liter DOHC I-4 engine estimated at 119 horsepower and 109 ft.-lbs. of torque. Brilliant performance and fuel economy attributes of the signature Fiesta should provide best-in-class fuel consumption of 40 mpg.

Advanced Fiesta 1.6 liter engine features Dual Variable Camshaft Timing independent (Ti-VCT) allows the engine to reduce fuel consumption, while continuing to optimize the cam and the gas phase, performance and flexibility.

Great results from a small package are available with several new technologies in this new world engine, including the chief end new front accessory drive (FEAD) with elastic belt to improve the dynamics of the thermal dynamics of the engine. The elasticity of this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.

Fiesta features a five-speed manual transmission standard with gear selected to provide spirited out of the line-performance and exceptional fuel economy for drivers who want three pedals and a gear to maximize the driving experience.

Specially tuned front struts, bushings, shock absorbers, stabilizer bars and a rear axle with torsion Fiesta surefooted and firmly planted. Sports victories European driving dynamics.

Automatically changing the game.

A provision that any new U.S. industry exclusive six-speed automatic transmission combines nimble performance and greater fuel economy of a manual transmission with the convenience of a traditional automatic transmission in a point, the dual clutch pack dry.

"The fuel economy leaders have traditionally been manually switching models," said Pierros Aversa, team leader for communications. "Fiesta changes in the game by providing a power transmission peak-shift six-speed automatic that provides maximum fuel economy."

Double switch to internal power shift transmission of Gear, always optimizing the maximum responsiveness and fuel efficiency, the input is received the driver's foot.

This "dry" transmission works with closed internal lubrication, reduces internal friction and add to fuel economy Fiesta. The lack of pumps and pipes, reducing complexity, under the hood, saves weight and also contributes to fuel efficiency.

powershift has been proven in the European market for Ford and redefine expectations in North America small car segment for moving responsive and fuel economy.

Steering saves fuel.

Confidence-inspiring dynamics on the road, the Fiesta features Electric Power Assist Steering (EPAS), which reduces complexity and saves weight and fuel. This advanced system is speed-dependent power - to help by offering optimized for speed, steering and acceleration or deceleration.

Ford is aggressive to get through EPAS its product line. The system already exists in many Ford, Lincoln and Mercury plates, and in 2013 nearly 90 percent of the range Ford will offer this technology to fuel economy.

EPAS also take drift compensation to help track the Fiesta applies regardless of the ring road or crosswind conditions. Also contributes actively control nibble detect and compensate for irregularities in the balance of the tires. The two functions - activated by EPAS - are exclusive class.

Strength, safety, quality and quiet.

Over 50 percent of the Fiesta is welded body structure is high-strength steel, boron steel with heavy-duty is used in several critical areas. The rigid body helps in the decision-confidence Fiesta, best-in-class safety of residents and quiet serenity.

Fiesta security is enhanced with a range of features, including the two airbags front row, the knee of an exclusive class driver airbag, side airbags and side curtain airbags. AdvanceTrac ® with ESC (Electronic Stability Control) is standard on the Fiesta, with pretensioners, safety lock the back door and a Children's Safety Canopy ®.

Tested and tested on nearly every continent, where you can drive a car, the Fiesta comes with a proven quality and preparation to customers.

"For North America, the festival has been refined in general, not re-designed or re-development." Said Steve Pintar, chief engineer. "We build on the success of the Feast European're very proud that little has changed."

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of calm in this segment, helped in part by rolling a special class-exclusive windshield, which was chosen to absorb and contain the noise. The engine noise is muffled by a blanket cover with improved door seals keep wind noise is minimized.

Special padding behind the dashboard and foam baffles mounted inside bars Fiesta keeps quiet. Although the materials headline was specified for its acoustic properties.

A large part of the Fiesta, sound-absorbing materials made from recycled materials, which helps save resources, because it keeps the peace and tranquility. In addition, the Fiesta will affect the aerodynamics and control NVH and fuel efficiency.

Features and functions.

Class-exclusive automatic climate control is standard on the AUX, the Fiesta offers a variety of standard and available features that enhance comfort and add contacts. Among these is the Ford SYNC ® phone combines the Fiesta driver on board, a voice-activated communications and entertainment system.

Festival also features keyless entry and start button, a feature unique in the segment. Drivers of all sizes can adjust the tilt and telescoping steering wheel to suit your individual preferences. Reflecting the versatility and adaptability of the Fiesta, adjustable cup holders can accommodate cans of Red Bull and snacks larger with each pack size in the middle.

Ford Fiesta also features EasyFuel ® system capless fuel tank, a unique American industry, as standard equipment.

Outdoor / Indoor.

• The new Ford Fiesta will employ kinetic design to make driving dynamics, the Euro-style sports cars five doors and four doors, color and appearance, plenty of space for

• Design Festival offers an elegantly audacious drag that increases fuel efficiency and minimize noise, vibration and harshness (NVH)

• Fiesta remains green, with recycled paper, cut the seats and sound-absorbing substances

• The 2011 Ford Fiesta arrives in North America, with a design based on Ford kinetic design theme overall. True to its heritage, the preservation of the new Fiesta to the North of many characteristics of an expressive design accolades that have been around the car world in America.

"We're staying true to Fiesta Eurocentric world kinetic" design, "says Moray Callum, Executive Director of Design, North and South America. "This is a new direction for Ford in North America, based on the bold design that distinguishes full range of Ford vehicles. Fiesta opens the way for more to come. "

Kinetic design language introduced with the iosis concept vehicle that represents an extension of the Ford design portfolio. Fiesta brings the freshness, emotionally compelling aesthetic for the North American market for small cars.

"And 'good news for customers," said Kevin George, the design manager Fiesta. "During the Fiesta in the international markets, customers tell us they want a car that speaks to them," he said. "Fiesta should have seen the emotional reaction to the customer through the creation of a dynamic design succinctly interprets the act of driving."

As a product developed for Ford and sold in various markets around the world, the Fiesta has global design team together.

"The global team spent considerable time developing sculptural surfaces, giving a unique identity Festival, Callum said." The design is a reflection of the blue oval today, while pointing to the future with confidence. "

Sweeping, multi-element headlamps free to attend the Feast of the pillar, giving the car a trust - the expression - but immediately recognizable. The diagonal shape of the headlights flowing motion and the act of driving dynamics, even when parked. Prominent wheel arches reflect management muscular, athletic and confident.

"The five-door version called" sport "in a typically European," said George. "The four-door sedan, uses a kinetic design language to provide an aesthetic for a more traditional."

The five-door Fiesta maintain an open global grid, when the four-door Ford in North America employs three bars signature appearance. The continuity is to strengthen the Ford logo in the center of a variant of the family division trapezoidal lower grille opening, which connects to other products in the Fiesta.

Aero completely.

A standard rear spoiler sweeping the top five-door Fiesta tailgate, while the four-door offers an available spoiler at the trailing edge of the tailgate. Both give spoilers and aerodynamic aesthetic advantages.

Additional benefits include a tuning aerodynamic front spoiler with a smooth lower air deflector, directs the air flow under and around the Fiesta to reduce drag. Body-fitted, unlike the side view mirror sail mounted to reduce drag and wind noise. Fiesta is still a form of emotional aerodynamics with a drag coefficient as low as 0.33.

Dynamic nuances.

Party comes from North America, in a wide range of colors that express their kinetic design language and driving dynamics. Yellow Blaze Red Metallic Clear and sweet three-layer metallic paint color options are premium over a standard table of colors including magenta Press metal file, the flame metallic blue, metallic gray Monterrey, Tuxedo Black Metallic, silver and white metal ingots Oxford.

2011 Ford Fiesta Hatchback interior

Kinetics of the Interior.

Fiesta interior also offers an aesthetic point of view is the promise of its looks. Just as the creator of the work outside, the interior is a place where executes the assignment of a dynamic path.

Designed to invoke the same familiarity and usefulness as a mobile interface, the center console of the car is at the heart of the car and home switches, audio and HVAC controls.

Alternatives in fabric and leather seating surface compatible with contrasting colors to make the environment of colors inside the Fiesta a modern home. Series level variations including piping accents offer contrast on the tables in leather. Rich plum and black cashmere interior color subtly remind drivers that small and fuel efficient does not necessarily mean a compromise in style and aesthetics.

For other color accents in the interior, ambient lighting available to make changes in mood among seven different colors. Fabric inserts inside party includes 25 percent recycled material provides excellent sensitivity for green prevail regardless of exterior color.

"Fiesta is going to be a product that will change in North America," said George. "Fiesta is a dynamic, a small premium car that causes an emotional response from both the observer and the driver."

Fiesta sales success.

Fiesta will continue to increase sales in Europe as the No. 2-selling car and Ford of Europe's best selling car, Ford will increase the share of Europe's main 19 markets. Over 500,000 Fiestas have been sold since the car was launched last autumn. Europe, the Fiesta name has always been a great ride quality, design and value. He won rave reviews in Asia Media. Now the new Fiesta in North America offers consumers a stylish alternative fuel.

Price $ 15,500